… An appreciation and understanding of how the media works: It’s important to be a consumer of news and develop an understanding of media. There are nuances with mediums (TV news programs vs. print or online) that change the way PR professionals engage with such reporters. Do you know the difference between an editor and a reporter, a business story compared to a lifestyle feature? Understanding how the media works is essential to being on the other side as an effective PR pro who is working to engage the media on behalf of your clients. Read full article…
